Buyers trust people, not logos.

Arc Studio and Epicenter put their communities in one room for an afternoon: clients, partners, and the people already shaping their own industries. You leave with content you can publish and a few names worth calling.

WhenFri 6 Nov 2026, 15:00–19:00
WhereEpicenter, Mikonkatu 9
EntryFree, around 150 seats
LanguageEnglish
Arc Studio and Epicenter on stage at Epicenter Helsinki

01

The day

The fourth Content & Community Day, and the first one with Epicenter. Four production spots run all evening, three short sessions happen on stage, and the rest of the time is yours.

Commercial thought leadership is how a buyer picks you before the tender starts. This day makes it practical: better on stage, better on camera, and a room where everyone is building something of their own.

It is built for founders, commercial leads and the experts whose names get the meeting. Come alone or bring the colleague you publish with.

02

Programme

Friday afternoon, so nothing runs long. Speakers and panellists are announced in October.

Open the whole time, alongside the programme: the four production spots, pizza and prosecco, and the networking.

15:00
Doors open
Coffee and the first portraits.
15:30
Welcome
Joonas Kylliäinen and Joey Bayer.
15:45
Performance coaching on stage
Voice, presence and landing a message, worked live with people from the room. Coach announced in October.
16:45
Shame: what a software developer learned doing stand-up
Antti Akonniemi runs a software company by day and does stand-up by night. Shame is what keeps most people from ever publishing anything, and he walks into it on purpose, in front of strangers. What that taught him, with his own warning attached: it will not be funny.
17:45
Panel: from search to answers
Buyers ask a model first. What that does to brands, and to who gets cited. Panellists announced in October.
19:00
Doors close

03

Four production spots, all free

Two photo spots and two video spots, open all evening, shot by Arc Studio's photographers and delivered to you afterwards, yours to publish. Tell us on the sign-up form which ones you want, so we staff them right. Below is client work from the same crew.

Portrait of a client shot by Arc Studio
PhotoPortraitA new LinkedIn profile photo.
Team photo shot by Arc Studio
PhotoPeer & teamShots with the people you meet here.
An interview being filmed by Arc Studio
VideoInterviewTwo chairs, real questions, five minutes.
A short video being filmed by Arc Studio
VideoShort videosStraight to camera, 90 seconds, one message.

04

The room

Around 150 people: Arc Studio's and Epicenter's clients and partners, the companies we want to work with next, and the Epicenter members building what comes after. Founders, commercial leads, marketing leads, and the experts whose names get the meeting.

05

Your hosts

Joonas Kylliäinen
Joonas Kylliäinen
Founder & CEO, Arc Studio
Builds commercial thought leadership programmes for B2B brands.
Joey Bayer
Joey Bayer
Head of Community, Epicenter Helsinki
Connects the founders and leaders of Epicenter.

06

Sign up

Registration runs on Epicenter's page, and takes two minutes. Entry is free and the room holds around 150, so seats go in sign-up order. Dietary requirements are asked on the form, and if you cannot make it, cancel and the seat goes to the next person.

Registration is handled by Epicenter. You will hear from Epicenter and Arc Studio about this event. Form not loading? open the registration page on Luma.